ECO 550 Case Study-Auctions and Dynamic Pricing

 

ECO 550 Case Study-Auctions and Dynamic Pricing 

Overview

There are many types of auctions, each with strengths and weaknesses at uncovering the real price or value of an item. Auctions are widely used in finance, e-commerce, and e-games. They are also widely used to generate revenue for not-for-profit organizations. 

The following video describes auctions as price discovery mechanisms:

• The Ideal Auction.

Use the video on auctions and at least three academic or high-quality business publications (see acceptable types below) to compare and contrast English auctions and Dutch auctions, and sealed-bid first-price auctions and Vickery auctions.

https://hwacer.com/Tutorial/eco-550-case-study-auctions-and-dynamic-pricing/

Instructions

Address the following questions in 5–7 pages:

1. Compare and contrast how each of the following uncovers value: 
   • English and Dutch auctions.
   • Sealed-bid first-price auctions and Vickery auctions.
2. Compare and contrast surge pricing and congestion pricing. Give an example of each currently in use.
3. Identify three examples of auctions used in finance, e-commerce, and/or e-games. Explain the following in-depth: 
   • The need for an auction to uncover value in the product or service.
   • How the type of auction used to uncover the value of the product or service is better at uncovering value than other types of auctions.
4. What are the advantages or disadvantages of auctions as revenue generators for not-for-profit organizations?
5. Suggest ways in which a for-profit company, such as the company for which you work or a company for which you aspire to work, can use auctions or dynamic pricing to better uncover value and increase revenue.

 

Mini Case

 

Mini Case

Suppose you decide (as did Steve Jobs and Mark Zuckerberg) to start a company. Your product is a software platform that integrates a wide range of media devices, including laptop computers, desktop computers, digital video recorders, and cell phones. Your initial client base is the student body at your university. Once you have established your company and set up procedures for operating it, you plan to expand to other colleges in the area and eventually to go nationwide. At some point, hopefully sooner rather than later, you plan to go public with an IPO and then to buy a yacht and take off for the South Pacific to indulge in your passion for underwater photography. With these plans in mind, you need to answer for yourself, and potential investors, the following questions:

https://hwacer.com/Tutorial/mini-case/

1. What is an agency relationship? When you first begin operations, assuming you are the only employee and only your money is invested in the business, would any agency conflicts exist? Explain your answer.
2. Suppose your company raises funds from outside lenders. What type of agency costs might occur? How might lenders mitigate the agency costs?
3. What is corporate governance? List five corporate governance provisions that are internal to a firm and are under its control.
4. Briefly describe the use of stock options in a compensation plan. What are some potential problems with stock options as a form of compensation?
5. Briefly explain how regulatory agencies and legal systems affect corporate governance.

 

Assignment 1- Defense in Depth

Due Week 5 and worth 80 points
Oftentimes, the process of implementing security opens one's eyes to other forms of
security not previously considered. Well, in this assignment you should experience just
that. This assignment focuses on a model of implementing security in layers which in
many cases requires a network that is designed accordingly. In this assignment, you are
to design a network to incorporate the following:
Corporate Site (Chicago)

https://hwacer.com/Tutorial/assignment-1-defense-in-depth/

 All servers exist here (Web server, file server, print server, mail server, ftp server)
 Connection to the Internet (50mbps)
 300 employees who only need access to local corporate resources and the Internet
1 Remote Site (8 miles away)
 20 employees who need access to all resources at corporate plus the Internet
 Connection to the Internet (3mbps)
Write a paper in which you:
1. Using Microsoft Visio or its open source alternative, design a network diagram, particularly with
defense in depth in mind which depicts:
o All network devices used (routers, switches, hubs, firewalls, VPNs, proxies, and/or
others)
o The interconnections between network devices
o The end user (client) devices (desktops, laptops)
o The Internet cloud, generically, to represent your network's interface to the Internet
2. Describe the flow of data through your network, and explain how your network design provides
multiple layers of security.
3. Use at least four(4) quality resources in this assignment. (Note: Wikipedia and similar websites
do not qualify as quality resources.)
4. Include charts or diagrams created in Visio or an equivalent such as Dia. The completed
diagrams/charts must be imported into the Word document before the paper is submitted.
Your assignment must follow these formatting requirements:
1. Use proper APA format.
2. Include a cover page containing the title of the assignment, the student's name, the professor's
name, the course title, and the date. The cover page and the reference page (if applicable) are
not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
 Explain the essentials of Transmission Control Protocol / Internet Protocol (TCP / IP) behavior
and applications used in IP networking.
 Identify network security tools and discuss techniques for network protection.
 Use technology and information resources to research issues in network security design.
 Write clearly and concisely about Advanced Network Security Design topics using proper writing
mechanics and technical style conventions.

 

 

Case Study- The Ethical Hacker

 

Case Study: The Ethical Hacker
Due Week 4 and worth 80 points
Imagine for a moment that you are a hacker, an ethical one. You are called upon by law
enforcement to hack into a business network known to be engaged in criminal activity
for financial gain as its primary activity. Assume you are not to be concerned with any
politics of the job and that your actions are legal and ethically justified. This nefarious
business takes its own security seriously and therefore has implemented several forms
of network security. These include firewalls, Web proxies for its Web gateways, and
VPNs for remote users. You also know that this business exists much like any normal
corporation, renting several floors of office space to accommodate between 100-200
employees. Also imagine that the business's entire network topology is located in that
same location. Your goal is to infiltrate the security sufficiently to find evidence included
in the local MSQL database. You need to remain anonymous and operate within the
reasonable parameters of the law.

https://hwacer.com/Tutorial/case-study-the-ethical-hacker/

Write a paper in which you:
1. Explain your method of attack and operation within reasonable parameters of the law.
2. Discuss specific malware, social engineering, or any other type of attacks you would deploy to
achieve your desired goals.
3. Assess the hurdles you expect and how you plan to overcome them.
4. Determine how you would remain anonymous and avoid detection.
5. Use at least four (4) quality resources in this assignment.
Note: Wikipedia and similar websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
1. Use proper APA format.
2. Include a cover page containing the title of the assignment, the student's name, the professor's
name, the course title, and the date. The cover page and the reference page (if applicable) are
not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
 Explain the essentials of Transmission Control Protocol / Internet Protocol (TCP / IP) behavior
and applications used in IP networking.
 Explain the concepts of network security and associated ethical issues in addressing exploits.
 Explain the concepts of network security and associated ethical issues in addressing exploits.
 Use technology and information resources to research issues in network security design.
 Write clearly and concisely about Advanced Network Security Design topics using proper writing
mechanics and technical style conventions.

 

week 6 discussion acc 100

 

Per the video summary, there are three (3) primary methods used by companies to assign costs to inventory and cost of goods sold: LIFO, FIFO, and Weighted Average. Each method assumes a particular pattern for how costs flow through inventory, but this is not a guarantee of how the inventory will actually flow. With each method comes a number of pros and cons that a company must consider when implementing its inventory management strategy. Select a company below to learn more about their chosen method. Then discuss the benefits of the chosen method taking into consideration how that particular method impacts the calculation of the inventory account, the cost of goods sold account, and the financial statements for that company.

https://hwacer.com/Tutorial/week-6-discussion-acc-100/

 

Target - Uses LIFO

Amazon - Uses FIFO

FedEx - Uses Weighted Average

 

BUS 309 week 6 assignment

 

In the land of free trade, the public does not view all industries as equal. Do you believe that is ethical? Do you believe that some industries are unfairly targeted? Should it be consumers’ choice to partake in products that are not healthy for them, or do those companies have an ethical obligation to protect people?

Instructions

1. Choose one of the following industries to frame your paper:
• The oil industry (for example Exxon).
• The candy industry.
• The mining industry.

https://hwacer.com/Tutorial/bus-309-week-6-assignment/

1. Write a paper in which you:
   • Become an advocate for either the consumer or the industry.
   • Prepare an argument explaining the major reasons why you support either the consumer or the industry.
   • Discuss whether you believe it is possible for a company to cater to both its best interest and that of the consumer simultaneously or if one always has to prevail. Justify your response.
2. Use at least two quality references. Note: Wikipedia and similar Websites do not qualify as academic resources.
3. You can use this template as a guide but DO NOT submit the template.

Requirements

You will graded according to the following criteria:

• Provide evidence for your support of the consumer or industry.
• Justify your position regarding whether it is possible for a company to simultaneously cater to both its best interest and that of the consumer, or if only one can prevail.
• Follow Strayer Writing Standards (SWS) requirements for format, in-text citation of quotes and paraphrases, and references page.
• Follow guidelines for clear and organized writing: include an introductory and concluding paragraph; address main ideas in body paragraphs with a topic sentence and supporting sentences.
• Adhere to standard rules of English grammar, punctuation, mechanics, and spelling.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment is:

• Determine the ethical considerations for balancing corporate and social responsibilities.

 

BUS 309 Discussion Week 6

 

We’ve all grown up with varying degrees of “save the planet” rules, regulations, and suggestions. Natural resources have been used, abused, and depleted throughout the lifetime of civilization to the point where we are reaching out more to harness wind and solar power to help sustain future generations. As a whole, the human race is one of the biggest disrupters of ecosystems. We throw aside so much waste, from wrecked vehicles to product packaging, that we have become desensitized to the damage we are creating.

https://hwacer.com/Tutorial/bus-309-discussion-week-6/

Today, many businesses have developed corporate social responsibility (CSR) plans to address environmental damage caused by civilization. Companies like Walt Disney, Lego, Google, Ben and Jerry’s, and many others are devoting money and time to making the world a better place.

Please respond to the following:

• To what extent do you personally make purchasing choices based on a company’s social responsibility, brand, or reputation? Explain what motivates you to make these choices. Explain your opinion

 

 

 

BUS 599 Assignment Week 5

 

This assignment consists of two sections:

1. Marketing plan and sales strategy (an MS Word document).
2. Marketing budget (using the Business Plan Financials Excel Template).

To successfully complete this assignment, you must attach both documents to the submission area as separate files and then click Submit.

Reminders

• Your company, whether it's a startup you created or one based on the snack food company scenario, will operate in a 100-mile radius from your home address. Your goal is to reach $1 million in sales by the end of the second year.
• Be sure to follow the guidelines, whether you chose the snack food company or your own startup company.
  • Snack Food Company Guidelines [DOCX].
  • Company of Your Choice Guidelines [DOCX].

Section 1: Marketing Plan and Sales Strategy

https://hwacer.com/Tutorial/bus-599-assignment-week-5/

In MS Word, write the 3–5 page marketing plan and sales strategy section of your business plan, in which you:

1. Revise the company’s target market based on the feedback received in the Week 3 discussion thread.
   • Be sure to include demographic, geographic, lifestyle, psychographic, purchasing patterns, and buying sensitivities in the target market description.
2. Assess your chosen company’s market competition.
   • Use the factors listed in the graphic in your textbook labeled “Assess the Competition” (page 125), to assess the company’s market competition.
     • When assessing the competition, specify the exact company and particular product or service you are competing against. For example, Coca Cola offers a portfolio of products, such as water, fruit juice, and cola. Are you competing against Coca Cola’s fruit juice product? Or its cola product?
   • Be sure to detail your plan to differentiate yourself from the competition.
3. Outline the company's value proposition and create a marketing slogan/tagline for the product.
   • The value proposition tells your customers why they want to do business with you.  
   • You need to know what message you want to convey in your marketing slogan before selecting the marketing vehicles in the next step.
4. Specify the marketing vehicles you will use to build your chosen company’s brand and justify the key reasons they will be effective.
   • Marketing vehicles are ways to promote your product. Examples include social media, sponsored events, trade shows, and sampling. You will use a combination of these tactics.
   • Planning to use online marketing tactics? Consult the “Online Marketing Tactics” worksheet on page 177 of your textbook to guide your response.

Formatting

Format your assignment according to these requirements:

• This course requires the use of Strayer Writing Standards (SWS). For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course.
• Typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
• You must include headings in your paper for each major topic.
• Include a cover page containing the assignment title, your name, the professor’s name, the course title, and the date. The cover page is not included in the required page length.
• Include a source list page. All sources used must be listed in the source list page and have a corresponding in-text citation. Citations and references must follow SWS format. The source list page is not included in the required page length.
  • Note: There is no minimum requirement for the number of resources used in this assignment.

 

Section 2: Marketing Budget

In this portion of your assignment, you will develop a marketing budget. This budget is critical to helping you determine how much it will cost you to reach your market and achieve your sales goals. To create your marketing budget, you will use the Business Plan Financials Excel Template. This is the document you downloaded using the access code you purchased from the Strayer Bookstore.

Reminders

• You will complete only the Setup and Marketing Budget worksheets for this assignment; be sure to submit the entire Excel Template, however.
• You have already worked on your marketing budget in the Week 5 discussion. Incorporate information from your post and the feedback you received into this section of your assignment.

Instructions

Develop a marketing budget, supporting your marketing plan and sales goals, in which you:

1. Prepare the Setup worksheet for your selected company based on the appropriate guidelines instructions.
2. Prepare the Marketing Budget worksheet for your selected company based on the appropriate guidelines instructions. When filling out the Marketing Budget worksheet in the Business Plan Financials Excel Template, do the following:
   • Begin with the current year and complete a marketing budget for the business’s first two years.
   • Leave at zero any marketing vehicles you do not plan to use.
   • Reminder: All marketing activities involve costs. If social media represents a significant portion of your marketing plan, assume you will incur advertising costs; reflect these in your marketing budget. Even if a social media site charges nothing to use it, you will need to use company resources to manage the site, execute your social media marketing campaigns, and most likely pay for ads on that site.
   • Do not leave the Marketing Budget worksheet blank assuming you will not have any marketing costs.
   • Do not complete all the rows; only fill in the costs for the marketing vehicles you will actually use. These must match the content you described in Item 4 of Section 1 of this assignment.