HSA 505 WEEK 5 DISCUSSION 2

Please respond to the following: “Product Ladder and Hierarchy of Needs”

• Assess the importance of the Ries and Trout’s Product Ladder as a target marketing device within the health care industry. Provide a rationale for your response.
• Assess the level of necessity for health care marketers to possess an effective understand of human motivation in order to better understand their customers.
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•    http://hwacer.com/Tutorial/hsa-505-week-5-discussion-2/
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•  Provide at least two (2) specific examples of the use of human motivation within a health care organization.

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