MKT 571 WEEK 6 NEW PRODUCT LAUNCH III

MKT 571 WEEK 6 NEW PRODUCT LAUNCH III

Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product.  Your plan should be no more than 3,500 words in a format that includes charts, graphs, tables, bullets, etc. where appropriate.This final paper will include information from the previous papers that is appropriate for the marketing plan, including a three year budget based on forecasted sales, and evaluation measures. Each of these elements should be for BOTH countries.  Be sure to include the following for both countries (except the Executive Summary):

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• Executive summary
• Situational analysis
• Market growth potential and competitive analysis
• Segmentation, target market, and positioning
• Pricing and distribution strategies
• Marketing communication plan
• Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
• Intended marketing objectives for Y1, Y2, and Y3
• Implementation milestones
• Evaluation and control metrics and methodology to measure performance

Be sure you comply with the required referencing and formatting requirements, per the instructor policies.

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