MKT 510 WEEK 2 ASSIGNMENT 1

MKT 510 WEEK 2 ASSIGNMENT 1

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MKT 510 Week 2 Assignment 1

Briefly describe the chosen advertisement, and explain where you located it.

Analyze the underlying assumptions that the authors of the ad seem to make about the consumers that this advertisement targets. Determine how the ad is using these perceived assumptions to evoke a consumer response.

Determine at least one consumer group that the ad excludes, and provide a rationale for why the ad would not appeal to the group that you have identified.

Evaluate this advertisement and its relationship with cultural values (i.e…determine if the ad is designed to emphasize a set of values or if it is designed to change a cultural value in society).