BUS 402 Assignment 2 Feasibility Analysis

 

Assignment 2: Feasibility Analysis

Due Week 6 and worth 135 points

 

"A feasibility analysis is a chance to open your eyes, ask yourself some very tough questions, then check

to see whether your idea, as originally conceived, needs to be modified, refocused, or changed

dramatically. (Or perhaps even scrapped altogether.)" (Abrams, as cited in Scarborough & Cornwall,

2015, p. 237).

https://hwacer.com/Tutorial/bus-402-assignment-2-feasibility-analysis/

 

With this assignment, you will be addressing the fundamental question: Does this business have profit

potential?

 

Referring to the same business you either started or purchased in the first assignment, write a three to

four (3-4) page paper in which you:

1. Conduct a feasibility analysis in which you research:

1. Industry and Market Feasibility

2. Product or Service Feasibility

3. Financial Feasibility

4. Entrepreneurial Readiness

2. Based on your assessment, does the business idea need to be modified, changed significantly, or

abandoned? (Note: If you abandon the business idea, then you will need to select and analyze a