BUS 402 Week 7 Quiz 3

 

BUS 402 Week 7 Quiz 3

 

________ is the vehicle for gathering the information that serves as the foundation for the marketing plan.

 

Small businesses can compete with larger rivals with bigger budgets by employing unconventional, low-cost creative techniques known as:

 

Small companies with limited financial resources can often use ________ as a way to differentiate themselves from larger competitors.

 

________ is a process in which computer software that uses statistical analysis, database technology, and artificial intelligence finds hidden patterns, trends, and connections in data so that business owners can make better marketing decisions and predictions about their customers' behavior.

 

Studies show that customers want ________ from businesses almost more than anything else.

 

The choice of advertising medium is primarily determined by:

 

The most meaningful unique selling proposition:

 

If a small business owner wants to use television advertising, he/she should:

 

Magazines have a number of advantages for the small business owner, including: https://hwacer.com/Tutorial/bus-402-week-7-quiz-3/

 

________ is any sales presentation that is nonpersonal in nature and is paid for by an identified sponsor.

 

________ is a technique which greatly simplifies the pricing function by setting the same price for items with similar characteristics.

 

________ pricing strategy introduces a new product at a low price to gain quick acceptance and extensive distribution in a mass market.

 

E-Commerce requires a basic infrastructure somewhere in the channel of distribution to process orders, maintain inventory, ________, and handle customer service.

 

Which one of the following is not a basic Web analytic?

 

The ________ is the cost a company incurs to generate each purchase.

 

One of the myths of e-commerce is that: