BUS 317 Week 5 Final Paper

BUS 317 Week 5 Final Paper

Based on all chapters in the course text, choose an advertising topic for the Final Paper from the suggested list below, or choose your own advertising topic (be sure to obtain instructor approval). Your paper must:

1. Define the advertising topic.
2. Describe its effect on the advertising industry.
3. Explain how this advertising topic might aid managers in using the advertising campaign to achieve business
   objectives.
4. Describe the role the topic plays on consumer behavior.
5. Analyze how this advertising topic is implemented in a specific organization, chosen from an article retrieved in
   the Ashford University Library.

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Suggested Advertising Topics:

•   Advertising in the 21st century
•   Ethical and Social responsibility in advertising
•   Advertising to children
•   Public service announcements
•   Media planning and buying
•   Advertising media (radio, television, print, digital) 
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