RES 351 Week 4 Discussion

RES 351 Week 4 Discussion

Week 4 Not completed (REQUIRED) This question is part of your participation points for the week. Please post an initial response to your classmates and then respond to their posts. For full participation, you must have at least 8 substantive posts over at least 3 days per week. This can include your initial posts to the discussion questions as well as your responses to your fellow classmates. « View less Scales

What are the merits of and problems of the following:

o Rating and ranking scales

o Likert and differential scales

o Unidimensional and multidimensional scales


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DQ 3, Week 4 Not completed (REQUIRED) Discussion

This question is part of your participation points for the week. Please post an initial response to your classmates and then respond to their posts. For full participation, you must have at least 8 substantive posts over at least 3 days per week. This can include your initial posts to the discussion questions as well as your responses to your fellow classmates. « View less Surveys

One of Kraft's flagship brands is the Jell-O brand. During 2009, the Jell-O® sugar-free pudding cup line was getting a makeover with the introduction of two new flavors: Boston Creme Pie and Cinnamon Roll. What survey research must done to determine whether to introduce these new flavors? Design the questionnaire for the survey research you would have done following the rules for good questionnaire design as provided throughout Ch. 13 of the text.