Thursday, 16 July 2015

MKT 571 WEEK 2

MKT 571 WEEK 2 ANALYZE CONSUMER & ORGANIZATIONAL BUYING BEHAVIOR



MKT 571 Week 2 Analyze Consumer & Organizational Buying Behavior,
MKT 571 Analyze Consumer & Organizational Buying Behavior
The Buying Decision Process





Purchase Decision
Post Purchase Behavior
Analyzing the business marketers
Organizational Buying Situations and Participants
Stages in the buying Process and Selection
Culture is the fundamental determinant of a person’s wants and behavior. Where a person is from or where they grow up (Kotler & Keller, 2012).
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