MKT 571 WEEK 4

MKT 571 WEEK 4 NEW PRODUCT LAUNCH II

Complete a market segmentation of between 1750 and 2100 words (paper or outline) for your consumers and/or buyers. Be sure to include the following:

• Detail the target market profiles, key buying behaviors, and decision m
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• otivators for your consumer and organizational target markets (if applicable) for both countries.
• Identify what changes you will need to make at each stage of the PLC and include a brief description of tactical plans for the Four Ps at each stage.  This should be completed for both markets.
• Expanding on your product offering from Week 2, provide the product mix for your team’s new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.
• Create a new positioning statement for your product, and provide justification for your new positioning strategy via a perceptual map.

Use the Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.

Format your plan consistent with APA guidelines.

Be sure you comply with the reference and formatting requirements in the instructor policies.

Click the Assignment Files tab to submit your assignment.